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Roland present new Aira series!

With roots in the very origins of electronic music, AIRA is a new series of products designed to meet the evolving needs of today's electronic musicians. In the studio or on the stage, AIRA brings genre-defining sounds and modern performance features to a new generation.

While computers dominate so many music production activities today, artists still seek inspiration through the sonic character and responsive feel of traditional analog hardware. AIRA products emphasize the spontaneous creativity and hands-on performance inspired by these vintage electronic instruments, while integrating neatly into today’s computer-based production environments.

Behind the authentic sound and responsive behavior of the AIRA products is the newly developed Analog Circuit Behavior (ACB) technology. ACB faithfully captures the sound and feel of living, breathing instruments, including some of Roland’s most revered classics.

Beyond their impressive sound and modern versatility, AIRA products feature essential elements for active stage performers and avid tweakers. This means solid build-quality, straight-forward operation and striking good looks.

AIRA combines the organic sound and behavior of ACB with modern effects like Scatter and thoughtful USB integration with computers and DAWs. Through inspiring, highly playable designs, AIRA products deliver a seamless creative experience that shatters the boundaries between production and performance.

http://www.roland.com/aira/

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